Archive

29 March

Content is NOT the King Anymore…but Who Is?

Yes, you read it right. And coming from a person who earns her livelihood writing, it may send you into a minor shock! So, I repeat; content is not the king! In fact, while writing web content, marketing content, brochures and what not, I’ve often wondered whether the digital world has gotten rid of monarchy altogether […]

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23 March

How to Write Headlines that Tell, Compel & Sell

Well, any writer worth his/her name, knows the cruciality of writing effective headlines. Be it a blog post, website content or a newsletter campaign, headlines are the copywriting equivalent of fishing baits! Now, this is a pretty generic information and if you are reading this post, chances are you already know it. But, how to […]

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15 March

Creating Website Copy: How to Create Compelling Content for Your Website

Creating website copy is probably the most ignored part of website creation till date! While a great web design does catch eyes, it is the copy that ultimately seduces the visitors and compels him to leave his contact details with you. But, how exactly website copies are created for most businesses? Well, more often than […]

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08 March

Be Above Average: Traffic-Lead-Conversion Solutions to Help Your Business Grow

If you are like most of the businesses, you have a website (which you have made in-house or commissioned a web-development agency to make for you) to secure your online presence and a CRM system to manage your sales funnel. However, when you are managing a large-scale business that deals with myriads of data that […]

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03 March

Digital Transformation of GoldenLion: The Why, What & How of Our Transformation

Last week we launched our brand-new website! Now, you may not give two hoots about it, but you sure would find a thing or two to ponder on, in the Why, What and How of our transformation journey. But, before we delve deep into why we transformed, what we changed and how we accomplished it, let us quickly tell you our […]

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