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How to Launch Your First Online Marketing Campaign [A Step-by-Step Guide]

January 30, 2018 | Nabanita Nag

      Effective marketing is one of the key aspects of operating a successful business. In the olden days, the preferred mediums for marketing used to be word of mouth, billboards, newspaper advertisements, television commercials and mails. On October 27, 1994, Wired.com, formerly known as HotWired.com launched the first ever banner ad on the web. It looked like this:   Well, it’s not much of a looker; is it? But, this not-so-good-looking banner advertisement …

How to Choose A Marketing Automation System for A Mid-Size Business

January 8, 2018 | Nabanita Nag

  More often than not, while purchasing marketing automation systems businesses tend to focus on brand names and impressive features. Of course, industry reputation and features matter. But, what matters more is the particular requirements of your business!   Now, most marketing automation systems come with a set of features that you can use to create online marketing materials, workflows and reports. But, one size fits it all approach simply does not work here! If …

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