Effective marketing is one of the key aspects of operating a successful business. In the olden days, the preferred mediums for marketing used to be word of mouth, billboards, newspaper advertisements, television commercials and mails. On October 27, 1994, Wired.com, formerly known as HotWired.com launched the first ever banner ad on the web. It looked like this: […]

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    More often than not, while purchasing marketing automation systems businesses tend to focus on brand names and impressive features. Of course, industry reputation and features matter. But, what matters more is the particular requirements of your business!   Now, most marketing automation systems come with a set of features that you can use […]

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    Getting a brand-new website for your business is as exciting development as any. But, once the tedious designing and development process is complete and you have your website up and running, there comes a time when you start asking ‘what now’. No doubt, you have a great looking website with lots of impressive […]

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2018 is upon us. Like most year ends, you are probably all geared up to welcome the new year with open arms. And if you happen to be a business owner, chances are, you are planning crucial milestones for the year ahead. While you may have it all figured out, a little help never go […]

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    Today, customer relationship management (CRM) systems are not as far-fetched as they once were. With the advent of cloud CRM, the cost of CRM implementation came down drastically, making mid-size, even small businesses capable of putting a CRM system in place. Sounds great, right? The downside is, a major parentage of all businesses […]

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  Web design has many responsibilities: make the website look good, ensure the readability of the content, highlight the call-to-action, select and use the right photographs etc etc. But, a website as a whole has one task and one task alone; that is to increase conversion. And every component of a great website is optimized […]

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    ‘Blockchain’ is the buzz word on the internet! There are thousands of write-ups, podcasts and blogs about how blockchain and cryptocurrencies are going to turn the world upside down.   But the question is how exactly is this new technological marvel relevant to people like us, who either run small or mid-size businesses […]

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  Do you know, there are more than 1 billion websites on internet today?   Well, I just that found out via a completely unnecessary yet super interesting Google search! (well, what’s the use of internet if you are not looking up crazy facts and cute dog pictures!!)   But how I came by this […]

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  When it comes to managing a real estate agency, time and data management is of crucial importance. Between gathering leads, verifying properties, generating recommendation and arranging site visits, real estate agencies often handle a huge amount of data within the shortest possible time.   Keeping in mind the unique business process, it is no […]

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Marketing practices, lead generation efforts and publicity channels vary from industry to industry. However, website remains the one crucial tool that no business can do without (no matter the size of the business, or the industry it is operating in).   The digital world we are living in today, consumers almost always search for your […]

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