Category:: CRM

[How To] Make Your Business GDPR Compliant with CRM

May 15, 2018 | Nabanita Nag

  You’ve probably heard a lot about the General Data Protection Regulation or GDPR in the last couple of months. (If you have not, then it’s high time you get out of whichever cave you have been living-in and re-join the civilization) With the GDPR implementation date (i.e. 25the May, 2018) getting nearer, businesses are super-busy in making themselves GDPR compliant. And this means, they have to take on the gigantic task of adopting a …

[How To] Speed-up Your Sales Cycle Without Losing Sleep

March 29, 2018 | Nabanita Nag

  “How do I shorten my sales cycle?” is one of those timeless questions that have kept business owners and sales managers from many a good nights’ sleep. And since this is one question that cannot be ignored, we started to look for answer (after all, some of those sleep-deprived business owners and sales managers are our sincere friends and customers).   Before we delve into the tips and tricks for achieving shorter sales cycle, …

[Did You Know] The 5 Crucial Steps for Successful CRM Implementation

March 13, 2018 | Nabanita Nag

  Customer Relationship Management aka CRM systems has revolutionized the way businesses interact, evaluate and retain customers. CRM works by organizing, automating and synchronizing marketing, sales, customer service and technical support in order to foster stronger relationships with your existing and future customers. In short, a CRM software helps your sales team in closing more deals!   Sounds awesome, right? But, why then 30% to 60% of all CRM projects end in failure? And as …

Want to Boost Your Sales Conversion? Look Past the Vanity Metrics!

February 17, 2018 | Nabanita Nag

  If you are running a business then metrics such as page views, social media likes, users etc matters a lot. In fact, you are probably monitoring those metrics on regular basis and spending a considerable amount of money and time to up those graphs. But, have you ever noticed that even though some graphs such as raw pageviews, user registration, social media likes are getting higher, you are seeing minimal growth in terms of …

Is your business ready for a CRM system? Here are the Top 3 Indicators!

February 7, 2018 | Nabanita Nag

  John runs a travel agency. When he started out 5 years ago, his most valuable capitals were his passion for exploring new places and a keen eye for details. Operating with a small team of 3-4 individuals on a bootstrap budget, John made do with the most familiar tools that he could afford. With time, the business grew! Today, John’s travel agency has a robust team of 40 and an ever-increasing clientele. But, he …

Artificial Intelligence (AI) In CRM is What Your Business Needs

February 3, 2018 | Nabanita Nag

  Artificial intelligence (AI) is probably the hottest buzzword in the field of information technology today. And why not? Until recently, AI was more the stuff of doomsday movies (don’t get me wrong, a huge Terminator fan myself) than reality. However, backed by industry majors such as Microsoft, Amazon, Facebook, Apple and Google, AI research has accelerated at a break-neck speed for the last couple of years. Innovative IT providers, including these market leaders, have …

Tips for Building a Winning CRM Strategy

December 1, 2017 | Nabanita Nag

Today, customer relationship management (CRM) systems are not as far-fetched as they once were. With the advent of cloud CRM, the cost of CRM implementation came down drastically, making mid-size, even small businesses capable of putting a CRM system in place. Sounds great, right? The downside is, a major parentage of all businesses using CRM are failing at implementing the system! But, considering the fact that successful CRM implementation can increase revenue by 41% per …

{How To} Save Time and Resources with Two-Way Integration Between Real Estate Agency CRM and Website

November 6, 2017 | Nabanita Nag

  When it comes to managing a real estate agency, time and data management is of crucial importance. Between gathering leads, verifying properties, generating recommendation and arranging site visits, real estate agencies often handle a huge amount of data within the shortest possible time.   Keeping in mind the unique business process, it is no surprise that most real estate agencies invest in building a user-friendly website as well as employ a feature rich CRM …

Future of CRM: What to Expect?

August 31, 2017 | Nabanita Nag

  Once upon a time, Customer Relationship Management (CRM) systems used to be little more than a tool to keep track of customers’ names and contact information. In the early 90’s, when CRM started incorporating powerful data warehousing technologies, most marketers and sales reps were apprehensive about the effects. The high cost of implementing on-premise CRM solutions, coupled with one-channel interaction approach of traditional marketers made CRM adoption pretty rare, especially among mid-size and small …

3 CRM Mistakes (You are Possibly Making Right Now) That are Hindering Successful Implementation

August 21, 2017 | Nabanita Nag

  Robert is all excited about implementing the CRM system in his business. He has been reading about all the amazing benefits a CRM system can bring into his business. Hence, he went online, did proper research and purchased the subscription for a reputable cloud CRM. He even hired some awesome tech guys to implement the system.   So far so good!   But, when it came to the adoption of the new system, Robert’s sales …

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