Of course, it is impossible to expand a business without a sustainable growth strategy. And higher lead conversion rates act as the game-changer for businesses. Legal firms are no exception. However, they face a bit of challenge here. Following the conventional practice of reaching out to potential customers via newspapers or calls is not a feasible option for this 21st-century digital decade. Consequently, they are looking for ways to transition with online platforms for a better reach. That is why we have come up with Zoho CRM for Law Firms. It is the ideal solution for thoroughly maximizing lead conversion rates.
In this article, we will dive deep into how effectively you can implement Law Firm CRM to speed your sales rates and expand your business at a 10x faster pace!
As a legal practitioner, you might have several modes of lead generation via websites, social media, newspapers, inbound calls, business cards, and so on. But how can Law Firm CRM solution help in capturing them seamlessly? For instance, on your website landing page, you can always embed a contact form so that your leads mention their area of legal assistance, contact information and easily submit their forms. The moment they’re done with submission, Law Firm CRM instantly creates a new entry under the lead module and places all the data in a streamline so that you can evaluate their merits for further conversion.
As BrightTALK says that nearly 53% of marketers spend a ransom amount of their budget on lead generation, it becomes extremely important for you to track the source of your business leads. Our CRM software efficiently captures the lead, tracks the source, and places the acquired intel in the respective fields to avoid errors. You can even generate a report for your lead generation so that you can detect whether your marketing sources are actually worth spending hundreds of dollars.
Being an attorney in itself indicates the daunting task of managing numerous matters at the same time. However, you always need to excel in your backend proficiency for business flourishment. With Law Firm CRM, you can effectively delegate your work pressure amongst your team members. How? When your firm receives an inquiry, this CRM solution instantly captures it and notifies your entire team so that one of them can take it forward.
Responding to a potential customer is even more important in the case of attorneys as legal matters always involve urgency. Certainly, a person who requires legal assistance cannot wait for too long. You can set a strategic communication flow to nurture them. With our Zoho CRM for law firms, you can create and allot several follow-up tasks, schedule meetings or calls for your teammates, and set reminders or deadlines for them as well. All you need is a one-click mention and they get instant notifications. Super cool, is it not?
For running a business successfully, you need to multitask and work smart. As we all know that not every individual who inquires about your legal services will eventually become your customer. Therefore, you need to identify your prospects who have comparatively greater potential for further conversion. Following the BANT parameters (Budget, Authority, Need, and Timeline), you can easily evaluate each of your leads’ merits and determine their category.
Standing in today’s climate, going digital is the in-thing. Lawyers of today need to adapt and evolve with the world. As a legal firm, you can always campaign your brand information via Google advertisements or outsource influencers to spread out your brand name. Nowadays even social media is of utmost importance to maximize lead generation and conversion rates. It is where you need to be as these channels house most of your potential leads. You can share different informative statistics, your individual views on the latest news, showcase your goals and testimonials from previous clients, and embed your website link on your social profiles. To improve interactivity with your audience, you can respond to their comments and take notes of their suggestions. Undoubtedly, this is an effective strategy to amplify website traction and a closer step towards capturing leads.
Stressed about what to post for spreading your word across the internet? DocHipo sounds about right for this purpose. It has a humongous range of customizable templates that you can use to subtly arrest your audience’s attention and create a lasting impression.
The advanced automation powers of our Law Firm CRM dramatically improve client communication. We know email marketing plays an impactful role when it comes to lead conversion. So this CRM software instantly sends out an acknowledgment email whenever a potential client inquires about your services. Even after evaluating the merits of a particular lead, you can directly send out a matter details form for obtaining more information. This is a pre-built form that efficiently captures your prospects’ information and creates an opportunity (named as ‘matter’) for you. Therefore, instead of you filling the form manually, if you let your clients do the task individually, you can save tons of your time and leave no room for risks.
You see, as the head of your legal firm, you need to boost your team’s morale and analyze their performance and growth. However, by introducing a healthy competitive workspace with a gamification scope you can improve their daily productivity. Law Firm CRM helps you make it all fun and games while efficiently monitoring their overall performance, increasing lead conversion rates, and maintaining your business health simultaneously. A simple yet powerful trick, indeed!
The best tricks of all are the reports and dashboards that come complimentary with Zoho CRM for Law Firms. These dynamic modules help you comprehend each of the sectors of your business extensively. Moreover, unlike any other quality CRM software, our solution always presents you with real-time data analytics so that you can efficiently ascertain the sources that are responsible for maximum lead generation. Therefore, you can innovate new strategies, improvise the existing ones and work it your own way.
This is what a report looks like-
And here’s an exemplary dashboard-
You’re probably out-doing your performance than yesterday and you are targeting even better results in the coming days. We understand. Leave no room for contention when you integrate your business with Law Firm CRM. Built on the award-winning Zoho platform, this cutting-edge CRM solution along with its data-driven approach helps you persistently optimize your sales process and drive your lead conversion rates.
Watch this amazingly factual video down below to understand how you can implement all the abundant features of Law Firm CRM.
Intrigued you enough, did we? Click on this link to know more and get a step ahead of your competitors today!