Growing a business sounds like an exciting affair. Of course, when we start a business, we apply every other strategy for business expansion. The graph of growth looks deceptively simple. But as you delve deeper into the business, you will realize that scaling requires deeper thought.
What does business scaling mean? Let’s say you have innovated a product/ service to offer. Your product appropriately fits the gap in the market with relevance so your business becomes profitable. Now you want to keep up with the present momentum to grow your business and maximize your market reach. But the initial growth is always linear, that’s where the most important work is done. Scaling a business requires you to put systems and procedures into place that will prepare you for lasting, profitable development. This is where you put your business’s core values into action and stabilize your brand identity.
As the professional service industry differs from most businesses as their offered product is their expert consultation and time. And with time comes limitations– how much time you can offer in a day. So here are 5 major tips with which you can scale your professional service business.
The internet has ushered innovative ways to accomplish your marketing goals. Considering that the world is wildly digital today, customers look for products on the web. So websites are one such medium of promoting your business that establishes the first line of communication for your professional services. You can leverage your landing page to keep your customers updated with the relevant information about your services and help your target audience navigate through them.
Again, a physical office might look viable, but it comes with its location barriers. But having a website handle increases your chance of outreach and visibility of your services. Even during non-operating hours, your prospects can look for what they need, place their order request, and thereby increases your sales.
When talking about websites, you always need to focus on your search engine optimization. People find information on particular services from the search engine of Google. For taking your SEO strategy a level higher, you can introduce content marketing on your website. As a professional service company, your firm is trusted to deliver expertise and advice to its clients. And content is by far, one of the most effective methods to demonstrate that. It helps you attract and retain your customers as it helps you add value to your audience’s requirements. You can include events, presentations, website content, articles, blogs, newsletters, or case studies under your content marketing strategy.
But simply sharing company updates might make itself a dull content article. So instead of being self-indulgent and focusing on your company’s achievements, offer holistic solutions in content form for audience attraction.
Invest your time in jotting down the topics in which you have deep expertise and which are interesting for your general audience as well. Research the relevant keywords and highlight them in your content for maximum outreach. Even when you start social sharing on important platforms like Facebook, LinkedIn, and Instagram, you must always hashtag the keywords.
80% of a business’s success depends on the technology you use to scale your business. Since the industry sales process is slightly different than others, professional service people find it reasonably difficult to manage their sales operations. So it becomes thoroughly crucial to manage your business operationality right from customer acquisition-retention, to project and team. Zoho CRM is a super-effective tool that can help you in this regard. It streamlines your sales process from capturing your leads and nurturing them to tracking your customer’s entire journey.
Most importantly, you can integrate other Zoho or third-party applications to uniform all your business administrative tasks under one roof. Zoho One for Professional Service is one such power-packed solution that comes bundled with a suite of intuitive applications to help you extensively in end-to-end business process management.
For a professional service firm, projects are the lifeblood of your business. You and your team are working hard to ace the deal. Your projects ensure revenue growth and your performance invites retention and better profitability. 97% of organizations feel that project management is super crucial for improving your overall business performance and customer success rates. What Zoho One brings to the table is a systematic approach to project management.
For example, when you integrate your business with the Zoho CRM, it ensures that the entire process is automated and documented in the deal record. This intuitive application breaks the project into several tasks and helps you allocate the same to different team members. You can click on a task, and add necessary information such as log hours, target completion, documents, issues, and so on. You can create these tasks and divide them into sub-tasks for enhancing overall performance. This application also helps you open virtual forums for easy communication with your team and monitor interdependent tasks as well.
It is not just about winning an opportunity. To retain your customers, you must ensure that you offer great post-sales support to add value to your customer’s purchase journey. The business reasoning behind this is that it can contribute to brand loyalty and repeat sales as satisfied customers tend to create repeat customers. Good after-sales services can also result in positive word-of-mouth for a company. You can use Zoho Desk here. It is an intuitive context-aware tool that helps you simplify customer service operations, improve agent productivity, and deliver lasting customer experiences. You can configure support requests from the app via email. It helps you in capturing and managing all your support requests centrally. You can also enable self-service portals so that they can raise their support ticket and you can monitor the progress of the same.
As a professional service business, you sell your time and expertise to your clients. So you need to find top-notch people who can help you boost your business, and leverage your expert reputation to add new clients. While that completely depends on you, I have attempted to outline a clear picture of 5 important strategies that can help you achieve your scaling goals. For more information, schedule a free 90-minute no-obligation consultation with our experts today!