“How do I shorten my sales cycle?” is one of those timeless questions that have kept business owners and sales managers from many a good nights’ sleep. And since this is one question that cannot be ignored, we started to look for answer (after all, some of those sleep-deprived business owners and sales managers are our sincere friends and customers).   Before we delve into the tips and tricks for achieving shorter sales cycle,

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Posted by Nabanita Nag

  Customer Relationship Management aka CRM systems has revolutionized the way businesses interact, evaluate and retain customers. CRM works by organizing, automating and synchronizing marketing, sales, customer service and technical support in order to foster stronger relationships with your existing and future customers. In short, a CRM software helps your sales team in closing more deals!   Sounds awesome, right? But, why then 30% to 60% of all CRM projects end in failure? And as

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Posted by Nabanita Nag

  As a business owner or manager, your primary concern is to ‘sell more and sell often’. And there’s been a lot of buzz about how to attain this goal (not just for one day, but on regular basis). While most seasoned salespeople follow their unique sales process, the methods of selling can be largely divided into two categories: Outbound Sales and Inbound Sales.   As the names suggest, outbound sales refer to the process

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Posted by Nabanita Nag

  If you are running a business then metrics such as page views, social media likes, users etc matters a lot. In fact, you are probably monitoring those metrics on regular basis and spending a considerable amount of money and time to up those graphs. But, have you ever noticed that even though some graphs such as raw pageviews, user registration, social media likes are getting higher, you are seeing minimal growth in terms of

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Posted by Nabanita Nag

  From the pages of science fiction, AI has stepped into our daily lives today! Be it Alexa ordering your monthly groceries or Siri searching the web at your command, Artificial Intelligence (AI) is making its presence felt to the billions of people across the globe. But, it can do much more than follow simple commands. In fact, AI has been disruptively changing the way businesses serve their customers since its very inception. With technology

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Posted by Nabanita Nag

  John runs a travel agency. When he started out 5 years ago, his most valuable capitals were his passion for exploring new places and a keen eye for details. Operating with a small team of 3-4 individuals on a bootstrap budget, John made do with the most familiar tools that he could afford. With time, the business grew! Today, John’s travel agency has a robust team of 40 and an ever-increasing clientele. But, he

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Posted by Nabanita Nag

  Artificial intelligence (AI) is probably the hottest buzzword in the field of information technology today. And why not? Until recently, AI was more the stuff of doomsday movies (don’t get me wrong, a huge Terminator fan myself) than reality. However, backed by industry majors such as Microsoft, Amazon, Facebook, Apple and Google, AI research has accelerated at a break-neck speed for the last couple of years. Innovative IT providers, including these market leaders, have

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Posted by Nabanita Nag

      Effective marketing is one of the key aspects of operating a successful business. In the olden days, the preferred mediums for marketing used to be word of mouth, billboards, newspaper advertisements, television commercials and mails. On October 27, 1994, Wired.com, formerly known as HotWired.com launched the first ever banner ad on the web. It looked like this:   Well, it’s not much of a looker; is it? But, this not-so-good-looking banner advertisement

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Posted by Nabanita Nag

  More often than not, while purchasing marketing automation systems businesses tend to focus on brand names and impressive features. Of course, industry reputation and features matter. But, what matters more is the particular requirements of your business!   Now, most marketing automation systems come with a set of features that you can use to create online marketing materials, workflows and reports. But, one size fits it all approach simply does not work here! If

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Posted by Nabanita Nag

  Getting a brand-new website for your business is as exciting development as any. But, once the tedious designing and development process is complete and you have your website up and running, there comes a time when you start asking ‘what now’. No doubt, you have a great looking website with lots of impressive functionalities (and if you don’t have, get in touch with your Digital Transformation Experts Now) to show off. But, does that

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Posted by Nabanita Nag
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