Choosing the right CRM for your business is difficult; no doubt. But, implementing the CRM successfully is a challenge greater than that. A lot of first time CRM users purchase the system and dive head-first into using it. Result? Utter confusion among users, wastage of precious time, poor usability and ultimately failure.   As a zoho premium partner who has the privilege of working with more than 400 businesses across the globe, we have seen

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Posted by Nabanita Nag

  As a real estate developer, what is the biggest challenge your sales and marketing department face? If I’m not too wrong, it would be data management. Be it keeping track of all your developments and properties within each development, or maintaining records of all your deals, payment instalments and commissions to be paid; data management is a humongous job for sure!   So, yes, you need a CRM system for this.   However, purchasing

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Posted by Subhankar Ghosh

  Have you ever skipped the first page of Google’s search result and visited the next pages for the most relevant searches? Nahh!   The first page of Google search result receives 95% of the web traffic.   And the rest? We will only talk about the FIRST!   Search Engine Optimization- you must have heard of this term.   Yeah, who hasn’t, right? If you have a blog, this is your ‘staple-word’.   Let’s

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Posted by Subhankar Ghosh

  Suppose, you are planning a fixed departure to Crete. Now, once you’ve planned the itinerary, you will want to market the tour through various channels, collect leads, nurture them to convert into customers, collect customer data and manage your reservations accordingly. The success for any travel agency depends heavily on how well you manage this entire process. And, you as well as I know, how grueling this process can be. One mistake with meal

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Posted by Nabanita Nag

  Are you starting a new business? Or, an existing business owner rethinking your marketing strategies after GDPR implementation? Is outbound marketing not working for you, as it used to? Are you looking for ways to boost your inbound marketing with business blogging?   Hey, congratulations! You are at the right place.   Capturing new customers is the holy grail of marketing. And for years, marketers have been going above and beyond to reach out

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Posted by Subhankar Ghosh

  Well, GDPR has been the hot topic for quite some time now. And for good reasons too! Apart from being a pioneering law for data protection, GDPR has completely changed the outbound marketing as we knew it for decades. Trust me, I’m not complaining! In fact, in this age of information over-dose, outbound marketing was slowly (but steadily) losing its ground to inbound and social media marketing.   In the last article, we discussed

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Posted by Nabanita Nag

    In our last blog, we talked about how outbound marketing is not so dead after all, even after GDPR implementation. True as this may be, there remains many complexities and shortcomings that are making life harder for outbound marketers in EU countries.   How? Well, marketing with purchased list has become near impossible!   Firstly, before purchasing the list you have to make sure how the list was created and whether everyone on

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Posted by Nabanita Nag

  GDPR is here! Heralding a new era of data protection and data security, the General Data Protection Regulation came into force on 25th May’18.   While citizens of EU countries have every rights to and are gloriously happy in their newly fortified rights of privacy; marketers around the world (who market to EU citizens, of course) are busy researching GDPR clauses, making calls and taking meetings with lawyers, scrapping their tried and tested marketing

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Posted by Nabanita Nag

  You’ve probably heard a lot about the General Data Protection Regulation or GDPR in the last couple of months. (If you have not, then it’s high time you get out of whichever cave you have been living-in and re-join the civilization) With the GDPR implementation date (i.e. 25the May, 2018) getting nearer, businesses are super-busy in making themselves GDPR compliant. And this means, they have to take on the gigantic task of adopting a

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Posted by Nabanita Nag

  “How do I shorten my sales cycle?” is one of those timeless questions that have kept business owners and sales managers from many a good nights’ sleep. And since this is one question that cannot be ignored, we started to look for answer (after all, some of those sleep-deprived business owners and sales managers are our sincere friends and customers).   Before we delve into the tips and tricks for achieving shorter sales cycle,

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Posted by Nabanita Nag
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