Have you ever skipped the first page of Google’s search result and visited the next pages for the most relevant searches? Nahh!   The first page of Google search result receives 95% of the web traffic.   And the rest? We will only talk about the FIRST!   Search Engine Optimization- you must have heard of this term.   Yeah, who hasn’t, right? If you have a blog, this is your ‘staple-word’.   Let’s

  Suppose, you are planning a fixed departure to Crete. Now, once you’ve planned the itinerary, you will want to market the tour through various channels, collect leads, nurture them to convert into customers, collect customer data and manage your reservations accordingly. The success for any travel agency depends heavily on how well you manage this entire process. And, you as well as I know, how grueling this process can be. One mistake with meal

  Are you starting a new business? Or, an existing business owner rethinking your marketing strategies after GDPR implementation? Is outbound marketing not working for you, as it used to? Are you looking for ways to boost your inbound marketing with business blogging?   Hey, congratulations! You are at the right place.   Capturing new customers is the holy grail of marketing. And for years, marketers have been going above and beyond to reach out

  Well, GDPR has been the hot topic for quite some time now. And for good reasons too! Apart from being a pioneering law for data protection, GDPR has completely changed the outbound marketing as we knew it for decades. Trust me, I’m not complaining! In fact, in this age of information over-dose, outbound marketing was slowly (but steadily) losing its ground to inbound and social media marketing.   In the last article, we discussed

    In our last blog, we talked about how outbound marketing is not so dead after all, even after GDPR implementation. True as this may be, there remains many complexities and shortcomings that are making life harder for outbound marketers in EU countries.   How? Well, marketing with purchased list has become near impossible!   Firstly, before purchasing the list you have to make sure how the list was created and whether everyone on

  GDPR is here! Heralding a new era of data protection and data security, the General Data Protection Regulation came into force on 25th May’18.   While citizens of EU countries have every rights to and are gloriously happy in their newly fortified rights of privacy; marketers around the world (who market to EU citizens, of course) are busy researching GDPR clauses, making calls and taking meetings with lawyers, scrapping their tried and tested marketing

  You’ve probably heard a lot about the General Data Protection Regulation or GDPR in the last couple of months. (If you have not, then it’s high time you get out of whichever cave you have been living-in and re-join the civilization) With the GDPR implementation date (i.e. 25the May, 2018) getting nearer, businesses are super-busy in making themselves GDPR compliant. And this means, they have to take on the gigantic task of adopting a

  “How do I shorten my sales cycle?” is one of those timeless questions that have kept business owners and sales managers from many a good nights’ sleep. And since this is one question that cannot be ignored, we started to look for answer (after all, some of those sleep-deprived business owners and sales managers are our sincere friends and customers).   Before we delve into the tips and tricks for achieving shorter sales cycle,

  Customer Relationship Management aka CRM systems has revolutionized the way businesses interact, evaluate and retain customers. CRM works by organizing, automating and synchronizing marketing, sales, customer service and technical support in order to foster stronger relationships with your existing and future customers. In short, a CRM software helps your sales team in closing more deals!   Sounds awesome, right? But, why then 30% to 60% of all CRM projects end in failure? And as

  As a business owner or manager, your primary concern is to ‘sell more and sell often’. And there’s been a lot of buzz about how to attain this goal (not just for one day, but on regular basis). While most seasoned salespeople follow their unique sales process, the methods of selling can be largely divided into two categories: Outbound Sales and Inbound Sales.   As the names suggest, outbound sales refer to the process