In our last blog, we talked about how outbound marketing is not so dead after all, even after GDPR implementation. True as this may be, there remains many complexities and shortcomings that are making life harder for outbound marketers in EU countries.   How? Well, marketing with purchased list has become near impossible!   Firstly, before purchasing the list you have to make sure how the list was created and whether everyone on

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Posted by Nabanita Nag

  GDPR is here! Heralding a new era of data protection and data security, the General Data Protection Regulation came into force on 25th May’18.   While citizens of EU countries have every rights to and are gloriously happy in their newly fortified rights of privacy; marketers around the world (who market to EU citizens, of course) are busy researching GDPR clauses, making calls and taking meetings with lawyers, scrapping their tried and tested marketing

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Posted by Nabanita Nag

  You’ve probably heard a lot about the General Data Protection Regulation or GDPR in the last couple of months. (If you have not, then it’s high time you get out of whichever cave you have been living-in and re-join the civilization) With the GDPR implementation date (i.e. 25the May, 2018) getting nearer, businesses are super-busy in making themselves GDPR compliant. And this means, they have to take on the gigantic task of adopting a

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Posted by Nabanita Nag

  “How do I shorten my sales cycle?” is one of those timeless questions that have kept business owners and sales managers from many a good nights’ sleep. And since this is one question that cannot be ignored, we started to look for answer (after all, some of those sleep-deprived business owners and sales managers are our sincere friends and customers).   Before we delve into the tips and tricks for achieving shorter sales cycle,

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Posted by Nabanita Nag

  Customer Relationship Management aka CRM systems has revolutionized the way businesses interact, evaluate and retain customers. CRM works by organizing, automating and synchronizing marketing, sales, customer service and technical support in order to foster stronger relationships with your existing and future customers. In short, a CRM software helps your sales team in closing more deals!   Sounds awesome, right? But, why then 30% to 60% of all CRM projects end in failure? And as

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Posted by Nabanita Nag

  As a business owner or manager, your primary concern is to ‘sell more and sell often’. And there’s been a lot of buzz about how to attain this goal (not just for one day, but on regular basis). While most seasoned salespeople follow their unique sales process, the methods of selling can be largely divided into two categories: Outbound Sales and Inbound Sales.   As the names suggest, outbound sales refer to the process

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Posted by Nabanita Nag

  If you are running a business then metrics such as page views, social media likes, users etc matters a lot. In fact, you are probably monitoring those metrics on regular basis and spending a considerable amount of money and time to up those graphs. But, have you ever noticed that even though some graphs such as raw pageviews, user registration, social media likes are getting higher, you are seeing minimal growth in terms of

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Posted by Nabanita Nag

  From the pages of science fiction, AI has stepped into our daily lives today! Be it Alexa ordering your monthly groceries or Siri searching the web at your command, Artificial Intelligence (AI) is making its presence felt to the billions of people across the globe. But, it can do much more than follow simple commands. In fact, AI has been disruptively changing the way businesses serve their customers since its very inception. With technology

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Posted by Nabanita Nag

  John runs a travel agency. When he started out 5 years ago, his most valuable capitals were his passion for exploring new places and a keen eye for details. Operating with a small team of 3-4 individuals on a bootstrap budget, John made do with the most familiar tools that he could afford. With time, the business grew! Today, John’s travel agency has a robust team of 40 and an ever-increasing clientele. But, he

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Posted by Nabanita Nag

  Artificial intelligence (AI) is probably the hottest buzzword in the field of information technology today. And why not? Until recently, AI was more the stuff of doomsday movies (don’t get me wrong, a huge Terminator fan myself) than reality. However, backed by industry majors such as Microsoft, Amazon, Facebook, Apple and Google, AI research has accelerated at a break-neck speed for the last couple of years. Innovative IT providers, including these market leaders, have

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Posted by Nabanita Nag
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