Conversion ratio is the new Holy Grail of digital marketing. And quite rightly so! Today, more and more consumers prefer to research online before purchasing any product. According to a Salesforce survey conducted in 2017, 85% of US consumers research online before completing an eCommerce purchase. The number is 79% for in-store purchases. So, […]

  Across the industries, one of the most important KPIs (key performance indicators) for marketing is the conversion rate; aka the number of people who got to know about you vs the number of people who actively engaged with your brand. When it comes to website, conversion rate is simply the percentage of people who […]

  Customer retention is one of the greatest concerns for any travel agency today. With growing competition, capturing new leads has become challenging as well as expensive. In fact, big surges in competition has narrowed down the scope for small and medium businesses significantly in the last couple of years. What then? Can we look […]

As a real estate developer, what is the biggest challenge your sales and marketing department face? If I’m not too wrong, it would be data management. Be it keeping track of all your developments and properties within each development, or maintaining records of all your deals, payment instalments and commissions to be paid; data management […]

  Choosing the right CRM for your business is difficult; no doubt. But, implementing the CRM successfully is a challenge greater than that. A lot of first time CRM users purchase the system and dive head-first into using it. Result? Utter confusion among users, wastage of precious time, poor usability and ultimately failure.   As […]

  Have you ever skipped the first page of Google’s search result and visited the next pages for the most relevant searches? Nahh!   The first page of Google search result receives 95% of the web traffic.   And the rest? We will only talk about the FIRST!   Search Engine Optimization- you must have heard […]

  Suppose, you are planning a fixed departure to Crete. Now, once you’ve planned the itinerary, you will want to market the tour through various channels, collect leads, nurture them to convert into customers, collect customer data and manage your reservations accordingly. The success for any travel agency depends heavily on how well you manage […]

  Are you starting a new business? Or, an existing business owner rethinking your marketing strategies after GDPR implementation? Is outbound marketing not working for you, as it used to? Are you looking for ways to boost your inbound marketing with business blogging?   Hey, congratulations! You are at the right place.   Capturing new […]

  Well, GDPR has been the hot topic for quite some time now. And for good reasons too! Apart from being a pioneering law for data protection, GDPR has completely changed the outbound marketing as we knew it for decades. Trust me, I’m not complaining! In fact, in this age of information over-dose, outbound marketing […]

  In our last blog, we talked about how outbound marketing is not so dead after all, even after GDPR implementation. True as this may be, there remains many complexities and shortcomings that are making life harder for outbound marketers in EU countries.   How? Well, marketing with purchased list has become near impossible!   Firstly, […]