A Guide for How to Mass Delete Records in Zoho CRM

Apr 3, 2024

Managing a clutter-free database is crucial for any business using a Customer Relationship Management (CRM) system like Zoho CRM. With the possibility to Mass Delete in Zoho CRM you can tidy up your CRM data easy and quick.

With growing business comes more data. Knowing that, we know that over time your CRM database can accumulate unessential or obsolete records. These records can create confusions when working with the data in the system.

But No Worries! Zoho CRM has your back.

In this article, we will closely study the useful capability of Mass Deleting records in Zoho CRM.

What is “Mass Delete” in Zoho CRM?

Rather than deleting individual unnecessary records, why not delete them in one go?

Mass Delete in Zoho CRM is a capability that allows users to easily delete multiple records at a time from a selective module. This particular feature comes in handy in cleaning up the database by deleting unnecessary and outdated records

Understanding the Need for Mass Deletion in Zoho CRM

Before we dive into the how-to, let’s first understand why mass-deleting records in your CRM is important. Over the years of growing business, your CRM database can become cluttered with unwanted, outdated, and irrelevant records. This clutter not only makes it difficult for you to find relevant information but also leads to confusions and misleading information in terms of data management. In a Customer Relationship Management (CRM) system, having clean and organized data is essential and achievable by using the characteristic of Mass Deleting Records in Zoho CRM

Why do we need Mass Delete ?

In the busy world of Customer Relationship Management, efficiency is the key. 

Now, imagine yourself navigating through Zoho CRM, and amidst all the valuable records of your Leads Contact or any Custom Module you discover jun or outdated data. 

The capability to Mass Delete Records in Zoho CRM helps clear the clutter easily and save time that can be used to focus on other areas of your business.

While the idea of intentionally removing records from your system might seem illogical, there are several compelling reasons why mass deleting records in your CRM can be beneficial for your business.

Here are a few reasons why mass deleting records in Zoho CRM is an important  functionality:

  1. Data Cleanup – Over time CRM data can accumulate unnecessary and irrelevant data. Mass deleting such records helps clean up the database ensuring that the users are working with up-to-date and accurate information which is important for making the right business decisions and increasing productivity.

  2. Compliance and Data Privacy Compliance with data protection regulations, such as GDPR is important for businesses that fall under Europe or European Economic Region.  GDPR in Zoho CRM ensures the protection of personal data in your CRM. As per GDPR, Zoho CRM cannot hold or use any data that is not required. GDPR safeguards the personal data of the individual and controls how the data is processed. So, when playing by the books, Mass deletion in Zoho CRM is a great way to minimize the risk of non-compliance and also help avoid any potential privacy concerns
  3. Cost Effective– Storing large columns of data incurs costs, particularly in terms of storage space. By deleting and removing unnecessary records from the database, business can reduce their storage requirement and costs. This cost-saving trick is beneficial for businesses on tight budgets or start-ups to optimize their expenses on a CRM solution.

  4. Better Data Utility– A clean and organized database results in handling the data and finding required data quickly. Mass deleting records helps in de-cluttering the database making it easy for the user to navigate efficiently.

A Simple Guide for Mass Deletion in Zoho CRM:

Now that we know the benefits, can you relate to the above mentioned scenarios when considering Mass Delete in Zoho CRM?

If yes, then let’s walk through the steps together.

A Simple Guide for Mass Deletion in Zoho CRM:

  1. Identify the Records – Start by selecting the records that you want to delete. These can be junk data or outdated or unessential records. We can segregate the records by using capabilities like filtering the data.

  2. Data Backup– Now, when we talk about data backup this step is not necessary but recommended. While Zoho CRM provides safety to avoid any accidental data loss it is advisable to create a backup of the data that are to be deleted by exporting the data to

  3. Navigate to Mass Delete– After the desired module is selected and the records to be deleted are filtered. You can select the records that are to be deleted individually or in bulk by checking the box before each record.

  4. Initiate Deletion– Once you have selected the filtered records and located the “Actions“ dropdown menu, choose the “Delete” option. There will be a pop-up on the screen asking for confirmation to delete the records. Click “Delete” to confirm the action.

  5. Mass Delete Completed– Now that Mike has deleted all the records, he can see a pop-up displayed on the screed that says “Records Deleted Successfully”.

How to Mass Delete in Zoho CRM?

Now that we have a fair idea about what is Mass Delete in Zoho CRM, let us learn how to do it with an example-

A Case Study on Mass Delete in Zoho CRM:

Meet Mike, the Sales Manager at Aspire World. 

Here, while Mike was working on the contact module of Zoho CRM, he came across several contacts that are older than a year with no recent activity  and the status is Inactive

Here is how Mike can mass delete records in Zoho CRM.

Step 1- Selecting the Module

Mike will start with selecting the module containing the records that he wants to delete. Here Mike would like to delete the Inactive Contacts which is more than one year old.

Hence first we are in the Contact Module.

Select module for Mass delete

Step 2- Segregating the Records for Mass Deletion

Now apply filters based on which Mike would like to narrow down the records that he wants to delete.

As shown below, Mike has applied the following filters:

  • Created Time- Before January 1, 2023 (i.e. contacts older than one year)
  • Status- Inactive (i.e. the contact status is Inactive)
Apply Filter for Mass delete in Zoho CRM

Once Mike clicks the “Apply Filter” he can see all the records that he would like to Mass Delete

Step 3- Select Records to be Delete

Select the records that you want to delete. Now you can either select them one at a time by checking the small box before each lead name or simply select all of them by checking the small box before “Contact Name” as shown in the image.

Select Records for Mass Delete

Step 4- Initiating Mass Deletion

Now that Mike has selected all the records that are to be deleted, navigate to the options on top and select “Actions”.

Initiate Mass Deletion process

From the dropdown list select “Delete”

Proceed with Mass Delete

Confirm by clicking on “Delete”

Confirm to Delete

Now all the records that Mike selected, are successfully deleted from the system. 

We can see that by following this step-by-step guide and leveraging Mass Delete records in Zoho CRM, Mike can now successfully delete all inactive contacts that are older than a year.


Regularly cleaning up your CRM database is crucial and necessary for ensuring that you have relevant data in your system. The capability to Mass Delete records in Zoho CRM offers a time-effective solution to keep your database clean from any irrelevant or outdated records from the system.

At the same time, it is also important to take this approach with caution by ensuring proper safeguarding of the data in your system. You always have the option to permit Mass Delete functionality for only a few Admin Users.
By following the steps outlined in this article, you can effectively streamline your database management process. This ensure that your CRM remains the star asset of your business.

So, why wait? Keep your database clean and tidy with the Zoho CRM’s Mass Delete capability. 

Do you have further questions about Zoho CRM’s capability and how the tool can help you maximize productivity?
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