Customer data often exists across disconnected tools and teams. Sales may manage conversations separately, while marketing tracks campaign engagement elsewhere. Support teams may also maintain their own customer records. As a result, teams can struggle to understand the complete customer journey. A customer database in Zoho CRM gives businesses a complete picture of every customer,...
Read more
Ready with your business plan? Great. What did you start it with? 100 points if developing a powerful website is your first concern. Because when it comes to marketing and...
Read more
A demographic group that is currently dominating and reshaping the real estate buyers’ market is millennials. In a young country like India, they constitute 34% (i.e. 40 million) of the...
Read more
You would agree that there has been an exciting shift in business development strategies in the legal industry. Much of this has happened because of digitization– prospects have direct and...
Read more
Name two sides of the same coin in business. And you’ll say marketing and sales. It’s a common fact that sales and marketing departments work individually like they are their...
Read more
Have you heard of the 'new oil'? Yes, Big Data is the latest buzzword that has been doing rounds with the extensive use of technology and social applications. These are...
Read more
Every industry in the global marketplace has seen its share of setbacks in recent years. The travel industry is no exception. Now that we have almost reached the end of...
Read more
Being in business means you must always calculate your moves and constantly question whether you are right or wrong—especially the young entrepreneurs without enough experience. Sales volume can be that...
Read more
A solid customer experience or CX strategy has to be on your business blueprint for fast expansion. Even though it cannot be measured through a specific metric or KPI, the...
Read more
Staying afloat in such a fast-changing seems difficult. But not impossible. If the other industry verticals can adapt and evolve, so can our law firms, correct? What they need is...
Read more